The National Pavement Maintenance Leadership Academy graduated its first class of 17 in Stone Mountain, GA on November 6, 2019. The Leadership Academy is designed to help leaders in the pavement industry succeed through effective management training. Demands in our industry are constantly changing and the Leadership Academy provides essential tools to ensure success. The classes cover the essentials of becoming an effective leader; such as effective communication, fundamentals of leadership, conflict management, problem solving, motivating and accountability. Led by nationally recognized executive coach John Lankford of Premier Executive Forums, the Leadership Academy is a first-class program.
From the opportunity to share information and knowledge with fellow power sweeping company leaders, to fantastic educational opportunities with ideas that can be implemented immediately by Partners, the Sweeper Summit & Equipment Expo, produced by 1-800-SWEEPER with Title Sponsor Elgin, has become a must-attend event. The following recap includes many of the highlights of this year’s successful event.
On Tuesday, the final in-person session was held for the inaugural class of 17 people who participated in the National Pavement Maintenance Leadership Academy, or NPMLA. This unique leadership training program was developed and implemented by 1-800-SWEEPER and John Lankford, of Premier Executive Forums, and Julie Kowalski, a highly accomplished performance strategist and speaker. Julie and John kicked off the Leadership Academy on February 15th, 2019 in Detroit, MI. Attendees had 3 sessions held “on location” with additional training through a combination of online classes, e-learning and individual and group coaching and mentoring sessions.
Benchmarking Amongst Peers
Tom Noon, of Industry Insights, presented the 1-800-SWEEPER Partners with their 2018-2019 Benchmarking results. Tom’s amazing session allowed participating partner companies to share detailed data which is then combined to present an amazing set of sweeping industry-specific statistics. This allows participants to see where their company is positioned within a multitude of financial metrics and industry key performance indicators related to costs, employment taxes and more. Highly anticipated each year, the Benchmarking study is a key benefit that sets 1-800-SWEEPER Partners apart from other companies in the power sweeping services industry.
When Jason Lucht at Progressive Sweeping in Toledo, Ohio first got the call to look at quoting the cleanup efforts after a Kid Rock concert, there was much enthusiasm for the project. After all, Kid Rock hails from “just up the road” in Detroit, Michigan.
Kid Rock’s show was the headlining event of Bash on the Bay — a full-day event organized for the third time on Put-In-Bay, arguably Ohio’s most popular island. Past Bash on the Bay events had featured Rascal Flatts and Toby Keith. The August 2019 five-act show featuring Kid Rock and Uncle Kracker was being described by the concert promoters as the biggest concert in the history of the island with more than 15,000 people expected to attend.
The premier industry conference for sweeping contractors and manufacturers in North America will take place in Atlanta, GA in two weeks. Starting on November 7th, 2019, the Sweeper Summit & Equipment Expo will include an incredible line-up of heavy equipment manufacturers and service companies that cater specifically to the power sweeping industry.
The Sweeper Summit started in 2012 as 1-800-SWEEPER’s annual meeting and has grown to become not only an annual meeting, but an equipment show for the industry as well. This an annual must-attend event not only incorporates hands-on equipment displays but also has an educational component specific to the sweeping industry. Attendees learn from a variety of classes and panel discussions and enjoy networking with other professions who will share knowledge to help your business boom!
The complete agenda includes a welcome cocktail reception, equipment demonstrations, educational classes & industry-led panel discussions. Breakfast, lunch and a dinner reception for attendees is also included during the 2.5 day event.
1-800-SWEEPER Partners can contact Ben Steyer at 419-708-7806 with any questions about these tech tips or their company’s specific digital marketing programs.
As part of an effective, holistic internet marketing presence, more companies than ever are creating and looking to share quality video content.
Some of that creative effort is meant to showcase capabilities to prospects via LinkedIn, Facebook, or YouTube. In the past 3 years or so, also showing those videos directly on that company’s own website has become much more mainstream.