Ever since launching www.1800sweeper.com, we have busied ourselves building a brand. Some forms of messaging resonate better with certain groups than others. This is why you have seen a number of different brand building tactics over the past few years. We aren’t afraid to try new strategies and nobody will ever say we are timid about thinking outside the box. The front and back cover ads in North American Sweeper, parking containers adorned with the 1-800-SWEEPER banner near expo centers, our highly visible presence on the web, sunset cruises along the Intracoastal Waterway, and the Sweeper Summit are all prime examples of our brand building efforts. We’ll never shy away from an opportunity to connect with current / prospective partners and buying influences sourcing sweeping services if it makes good business sense. …
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