Latasha Crenshaw of AC Sweepers has been nominated by the Board of Directors of the Greater Atlanta Economic Alliance to receive a 2015 Entrepreneurship Award. Founded in 2000, the Greater Atlanta Economic Alliance offers comprehensive outreach and education to increase the business capacity of small, female and minority-owned firms, and to disseminate information about the Hartsfield-Jackson Atlanta International Airport’s multi-billion dollar capital improvement project. Latasha will receive her award on April 2, 2015 during the alliance’s annual conference. The theme of this year’s conference is Transporting to Success: Managing Diversity & Inclusion 2020 Transportation and Construction Related Projects. …
1-800-SWEEPER partners understand our organization is more than just the first nationwide alliance of sweeping service companies. We are held together by common bonds, and our sense of community runs deep within the group. We foster this sense of family by sharing our stories, including posting new partner introductions to our blog. Our latest addition to the 1-800-SWEEPER family is Latasha Crenshaw of AC Sweepers and Maintenance, Inc. Latasha’s story bears some resemblance to the stories told by other partners, but her journey to owning and operating a sweeping company took some interesting twists and turns. …
The sweeping business is a service related industry, and as such, contracts are often won and lost based on first impressions. Our optimized, geo-specific parking lot sweeping and street sweeping landing pages and PPC ads are designed to position 1-800-SWEEPER and, by extension, your company as a market leader when your prospective customers search online for sweeping service companies in their local market. This aggressive positioning has led to an increase in site visits, call volume and online service requests.
Most of us equate marketing our sweeping service businesses with traditional tactics—websites, magazine ads, yellow pages listings, business cards, truck decals, and direct mail. Some or all of these techniques may occupy a spot in your marketing mix, but it is also important to think outside the box when you are prospecting for new customers.
At 1-800-SWEEPER, we are never afraid to try new techniques to attract new partners. If you have been with us since our humble origins, you may recall the NPE trailer conference room, the Florida sunset yacht cruise, or our mobile billboard in Vegas. Some of these guerrilla marketing campaigns worked better than others, but we have never lost sight of our vision—growing the only nationwide alliance of sweeping service companies. …
1-800-SWEEPER is proud to welcome our newest partner, Nathaniel Jones of Supreme Sweepers, LLC. Nathaniel landed in the sweeping business after working in the property management field. Spending time on the opposite side of the table was an eye opening experience according to Jones. “The sales reps would talk a good game, but at the end of the day, they always let me down. The service was terrible and the entire relationship between vendors and property managers didn’t feel equitable”. Nathaniel has always had an entrepreneurial side and the gap between what was promised and delivered sparked an idea—Jones set out to become what HE wanted. …