People, Pride, Purpose: The Glue that Binds Team Members at Award-winning Company
Employee “buy-in” to understanding how the company is run, and ultimately the profitability of Contract Sweepers and Equipment, started in 2004 when a 100{cd9db56748df391b131010c0c880113f42d56e29626b6ebf74877cbc020d5b1a} employee buyout of the company from original owners was initiated.
Originally developed to help explain what conversion to an ESOP – an Employee Stock Ownership Plan – meant to all employees, Contract Sweepers & Equipment’s management developed the “People, Pride & Purpose” campaign.
“We were trying to explain the ESOP to our folks in a way that was simple, meaningful and frankly marketable,” Kesselring says. “We needed them to understand what we were doing and why we were doing it.”
And today, with over 100 people working at the award-winning company, Contract Sweepers & Equipment makes it a point to make sure all those people are healthy and feeling part of the team.