From a marketing perspective, the digital explosion fueled by the internet is the biggest change for sweeping service company owners since the birth of the yellow pages.  Properly conceived and implemented, a website is one of the most effective tools in your marketing arsenal.  With this said, it is easy to get complacent about your website, and like most things in life, complacency is never a good thing.

By explaining what we have learned from developing and implementing www.1800sweeper.com, we hope to arm all of our partners with helpful information that can be used to improve your individual company websites. …

To many contractors, municipal planners, and property managers unfamiliar with our industry’s best practices, a freshly swept street that looks clean is clean.  Like many things in life, appearances can be deceiving.  Did you know that using the wrong type of sweeper can leave behind up to 50% of the heavy metals and other pollutants attached to dirt particles?  What’s more, the pollutants left behind don’t just make for dirty streets—they represent a major threat to the water quality of our nation’s streams, rivers, lakes, and oceans.

The North American Power Sweeping Association (NAPSA) is promoting an upcoming webinar presented by internationally renowned sweeping expert, Roger Sutherland, who will explain how to select the proper sweeping equipment and demonstrate how an effective street sweeping program can significantly reduce pollutants found in storm water. …

It is pretty easy to see how sweeping service companies keep our communities green while on the job, but you might be a little surprised by how some of our members are using creative strategies to go green back at the shop too.  Take tube brooms as an example.  Many discarded tube brooms end up in landfills, but thanks to Doug Sauder, we have a greener solution to tube broom disposal. …